The Secret Cook

This is an identity I created for The Secret Cook, based in Salthill, County Galway. The Secret Cook is a service that offers the dinner party host the option of having somebody else cook dinner in the background while they entertain the guests.

Crumlin NS Book

Crumlin National School, located near Tuam, County Galway celebrated its 125 Year Anniversary in 2010. This book chronicles the school from it's early days to the present day. It includes interviews with past pupils and teachers, photos and a full list of all pupils enrolled in the school since 1885. The book is 100 page A5 (perfect bound), with a colour section in the centre for photos.

Sleek Hair Salon

Sleek is a hair studio located in Loughrea, Co. Galway. This logotype needed to be easily adaptable for the shop front, which was in a rectangular format. Black was chosen as the primary colour of the identity to help communicate the message of elegance and sophistication to the potential client.

Songs of Freedom

Songs of Freedom is a fictional MTV series, for which I created an identity and illustration style. This style was then applied to a variety of different media, including TV stings, press ads and CD and DVD artwork.

Click the links below to play the TV stings created for each artist.

John Lennon Sting
Bob Marley Sting
Bob Dylan Sting

Wedding Invites

I illustrated and designed these invites for my sisters wedding. Her request was simple, to have the happy couple, outside the church they were to be married in. The pink and gray of the wedding colour scheme also needed to be incorporated in the typography of the card.

Aliens, Utopias and Robots (ISTD)

This was one of the briefs for the 2006 ISTD student competition. It required an identity, catalogue and advertising for a fictional Science Fiction exhibtion to be held in the British Library.

The main photo is a result of experimental photography work and serves to represent the supernatural. The dial of the logo and the fonts chosen express another attribute of Science Fiction, technology.

I was awarded membership of The International Society of Typographic Designers (ISTD) for this project.

Alt Magazine

ALT is a fictional alternative journalism magazine. This concept is based on the contrasting angles that an alternative journalist can take when discussing a topic. The main photo is an everyday object (in this case a desk) photographed in a different light, or from different angles.

EcoRoco Biofuels

This brand was developed as an offshoot of an existing company. The brief included naming as well as branding. 'Roco' was the name of the parent company it rhymes with 'Eco'.

The logo mark needed to include the different forms of natural energy resources, wind, water, earth/land and solar.

The Gift Centre

This gift shop is a long standing institution in Athenry, County Galway. The town was formed in medieval times and is noted for its arch, once one of the seven gates to the town.

The ribbon amalgamates these two enduring landmarks of Athenry with a little humour.

Institutes of technology

Institutes of Technology, Ireland needed a banner logo to represent all thirteen of their colleges around the country.

The concept of the pages of a book, the symbol of eduction, binding together to form one denotes the institutes coming together under one banner.


Biobank Ireland promotes the development of a database or network of cancer research for the island of Ireland.

This is my entry to the IDEA student awards. The expanding blue dot (symbolic of the growing database of cancer research) infringes on the letters of the word Biobank, reversing the colour or result.

Keith Murphy

This brand was developed for a self employed plasterer mate of mine. He requested that the identity be as direct as possible.

Using two of the plasterers main tools of the trade, the hawk and the trowell, the logo is literal but direct and has instant impact.

Matthew stephens

Matthew Stephens is an established jewellers in the heart of Limerick city. This is my proposal for a new identity.

The client requested that the logo and colouring be classical (to represent the companies longevity) but also that it be able to stand the test of time.